Rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites

• Concise, actionable steps for increasing traffic to your Drupal site
• Learn which modules to install and how to configure them for maximum SEO results
• Create search engine friendly and optimized title tags, paths, sitemaps, headings, navigation, and more
• A practical, step-by-step guide that takes the mystery out of Drupal SEO

In Detail

The earlier a site appears in the search results list, the more visitors it will receive from the search engine. Despite several advantages, many Drupal sites suffer with poor search engine standings. Perhaps you are aware of the importance of SEO for increasing traffic to your site, but do you know how to apply it to your Drupal site? Here comes the first book about search engine optimization for Drupal sites.

This practical, step-by-step guide takes the mystery out of Drupal search engine optimization (SEO) by showing you the tricks of today's top marketing pros to achieve top ranking in the search engines. This isn't a book of Drupal SEO theory - it's a practical guide showing you which modules to install, which settings to use, and dozens of the most closely guarded tricks of the trade to get your web site optimized, higher in the search engines, and more profitable.

With this book and basic Drupal 6 knowledge - how to log in, create content, and install modules - you can build a perfectly search engine optimized web site. Each chapter uses easy, step-by-step instructions to walk you through the Drupal SEO modules, configurations, and content you will need to increase traffic on your web site. You start by reviewing the modules and tools that you should use to optimize your site, how to set up your analytics, and so on. Each subsequent chapter gives detailed instructions on implementing these features in Drupal. Later chapters cover topics like site organization, A/B testing, and automatic content tagging to maximize SEO and increase the conversion rate of your web site. When you have completed the book, you will have implemented the changes to your site required to rank well in the search engines. If you want to maximize the return on investment of your Drupal 6 web site and gain a significant advantage over competitors who are not using Drupal, then this book is for you. Imagine how great you'll feel when your site is optimized to increase the number of visitors and convert them into paying customers.

What you will learn from this book?

Working through this book you will:

• Explore 10 SEO mistakes you must avoid to achieve top ranking and increase traffic on your site
• Get to grips with all the Drupal modules that are essential for SEO and may help your site rank well
• Create page titles and paths that search engines (and users) will love
• Learn about the 3 critical SEO problems that plague most Drupal sites and how to fix them
• Optimize video, images, and other media in your Drupal site so that search engine spiders can read their content
• Write content that users and the search engines will love and fix problems with duplicate content, robots.txt files, and .htaccess
• Set up systems in Drupal to automatically tag and organize your content
• Maximize the value of RSS, site speed, and Page rank in your Drupal site
• Implement usability testing, A/B testing, and conversions best practices to turn visits into revenue for your business
• Keep your site on a path of constant and never-ending improvement

Approach

This is a practical, hands-on book based around sound SEO techniques specifically applied to Drupal. Each chapter starts with a brief overview of the important concepts then quickly moves into practical step-by-step actions you can take immediately. Throughout the book, you'll get clear instructions and detailed screenshots, so you can see exactly what to do each step of the way. You will install and configure a selection of Drupal modules - each of which will move you one step closer to optimization. Chapter-by-chapter, your Drupal site will become more optimized so that by the end of the book, your site is 100% ready for Google.

Who this book is written for?

This book is written for Drupal site owners and those who create Drupal sites including themers, developers, programmers, and consultants. A basic understanding of Drupal will be helpful: what a node is, how to create nodes, how to log in to the admin sections of your Drupal site, and how to properly install and enable a module. No knowledge of SEO will be assumed but a basic knowledge of search engines is expected.

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Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases

Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.

You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.

• Explains the basics of search engine optimization (SEO) and how it enables a specific site to rank high in a Web search based on particular keyword phrases
• Shares little-known tricks and tips of SEO consultants that work with Fortune 500 companies
• Demonstrates how to perform a professional SEO Web site audit
• Reveals the techniques that current SEO leaders use to remain high in rankings
• Divulges secrets for spying on your competitors' ranking techniques

As the only book focused on the subject of SEO consulting, this must-have resource unveils secret tricks of the trade. ....read more

Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.

Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings.

What you will learn from this book

• Understand the criteria that influence search engine rankings

• Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET

• Use HTTP Headers to properly indicate the status of web documents

• Create optimized content and cope with duplicate content effectively

• Avoid being the victim of black hat SEO techniques

• Understand and implement geo-targeting and cloaking

• Use site maps effectively—for users as well as search engines

• SEO enhancements that can easily be applied to an existing web site

• Build a search engine–friendly e-commerce catalog

Who this book is for

This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.

Enhance Your Knowledge
Advance Your Career

Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job. ....read more

Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success.

This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained.

Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness.

In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you:

Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates, and covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs.

Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals. ....read more

A very well-designed web site is useless if no one can find it on the web. If your company is going to succeed on the web, optimizing your site for search engine visibility is a must. Especially since it is the telephone book of the now, not the future. This book is written by the two most noted and accomplished experts in the field of search engine optimization (SEO) and provides you with proven guidelines, cutting-edge techniques, tips, and the how-to's for planning and executing a comprehensive SEO strategy.This is the first book to cover the Bing search engine in-depth. It tackles how to submit your website to the search engines, basic to advanced optimization techniques, learn how to determinetrophy keywords, keyword density, little known tricks and methods pros use, learn how to increase your rankings, and learn from those who started the entire SEO industry.This is the only guide you need! ....read more

SEO Secrets For 2010 is a book giving up to date information and 100% coverage of all the elements of Search Engine Optimization. Mike Monahan who consults with the best including SEO Guru Sean Odom outlines the secrets professionals keep to themselves and charge thousands of dollars to provide. These strategies will help anyone optimize their website and dominate the world's leading search engines. The Internet is now the telephone book. So as a business you have to do the equivelent of a full page ad by being at the top of all the major search engines for your keywords. Your website has to stand out in the center of 80+ million other sites. This is the most up-to-date tell-all guide for anyone trying to reach the highly coveted #1 ranking on Google, Bing, Yahoo and any of the other major search engines. Whether you're a search engine optimization expert or new to Web site rankings, the techniques revealed in this book will give you everything you need to dominate the leading search engines. This is the only guide you need to place your website at the top of the major search engines in 2010! ....read more

Help your website be found without spending a fortune. Every webmaster and every website owner wants the same thing: to see their website on Google's first page and to keep it there. SEO Help is a practical, step-by-step guide which in 20 easy-to-understand chapters gives you the kind of practical advice a leading SEO engineer would give you if he were standing over your shoulder and helped you search engine optimize your website.

 

An optimized website gets:

• Greater online visibility
• More targeted visitors
• More online sales and advertising enquiries 

     

What usually stops you from succeeding in the online world is the fact that by the time you learn the valuable lessons you need to apply you have also ran out of time and money. SEO Help helps you gain both time and money by showing you how to avoid costly mistakes and apply technical shortcuts which will help you optimize your website fast.

The book is designed to hep you: 

• Save time
• Save money
• Make money 

Totally accessible, with complete, step-by-step details and no need of any deep know-how, it gives you the distilled knowledge of a successful search engine optimizer. Provided you follow the advice in each one to the letter your website will start to outperform your competitors' and you will be well on your way to search engine dominance and online success.

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Turn Your Website into A Marketing Powerhouse!

Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign.

Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket!

Learn how to:

• Create an attractive website with SEO-enriched content
• Choose the right keywords and create an effective seed list
• Use effective tools to identify and attract quality traffic
• Safeguard your site from becoming spam
• Use cutting-edge tactics to gain exposure and land on page 1 of Google
• Create relationships with other sites through linking
• Use social media sites within your online marketing plan
• Turn traffic into sales

Everything you ever needed to build a website and get results is right here-all in one place! ....read more

SEO - 187 World Class Expert Facts, Hints, Tips and Advice - the TOP rated Ways To Find the SEO op-portunities you're looking for

Information is power - you know that. But, how do you research the best SEO strategies, without spending too much of your time (and money) on it? The average person earns $ 1100 per week, which equates to $ 27 per hour. Trying to do the research yourself would take you at least 5 hours to come up with the best information, AND you'll have to do this on a regular basis to come up with the most up to date and current information.

There has to be a different way to find the info you want! Well, yes there is... we did all the research for you, combed through all the information and got down to the hard core of the 187 most up to date and best Facts, Hints, Tips and Advice here, in this book.

The 187 of the most current, most actual and beneficial Facts, Hints, Tips and Advice you can find from experts in the field on SEO:

- 3 Proven Methods For Search Engine Optimization

- A Simple SEO Guide to Improved Rankings

- Developing Your SEO Strategy

- Doing Your SEO the Simple Way

- How to Integrate SEO and SEM to Acquire Better ROI?

- Learn SEO and Make Money in a Recession

- Search Engine Optimisation - An SEO Consultant's Advice on the Basics

- SEO - What is it and Why Do It?

- Web Marketing For Increased Traffic

- 5 Tips For Search Engine Optimization

...And Much More...

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