If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

• Use the right keywords to trigger your ads
• Figure your breakeven point
• Write ads that reach your customers
• Calculate return on investment
• Use geo targeting
• Track your ad results

Expert internet marketer Richard Stokes gives you a peek inside the playbooks of the world's top search marketers and shows you how to up your Google game and get the visibility and the results you're after. Learn critical steps for properly planning and launching a pay-per-click advertising campaign as well as priceless techniques to help you drive significantly more traffic, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and more!

Covering Google, Yahoo!, and MSN Live Search, this powerful guide discloses:

• How to properly plan and launch PPC advertising campaigns
• How to find rare super-converter keywords which can drive 80% or more of online revenues
• The real factors which drive high click-through rates
• The best ads on the internet and how to write them
• How to find competitors' budgets, ad copy, and best keywords
• Simple website changes that can increase sales by 500% or more
• Managing bids without expensive bid management software

Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Search advertising specialist Richard Stokes reveals why and provides solutions. ....read more

This book tells you how to avoid having to manage one, yet still get all the benefits of this powerful marketing tool. Pay Less Per Click is for people who want to succeed at Internet marketing without spending a fortune on Internet marketing experts.

From the Author: For over 20 years I operated an advertising agency. One day I put a client on Google Adwords, those small, three-line ads on search engines. You only pay when someone clicks to your website. Soon I realized that I was getting far better results for my clients than with a full arsenal of marketing tools. I never looked back.

While paying only for clicks sounds good, a click costs money. A click isn't a lead, it's just a visit to a website. I realized we needed a way to reduce clicks from less effective keywords and focus on those producing leads.

Then I discovered BlueRaptor, a technology that put advertisers on all major search engines. It also tracked actual leads! Phone calls, email requests, downloads-any action taken by prospects! Since real leads were tracked, we could see which keywords were producing leads! Ad dollars could be focused to give my advertisers their best possible return.

I gradually moved clients, one at a time, from my personal management of their Google Adwords campaign to BlueRaptor's computerized management. Every one of my clients improved their results - most saw dramatic improvements. They got more clicks for their money; we could track results and we even got contact information for most all of the leads.

This guide will help you enjoy all the benefits from this incredible shortcut to pay per click advertising. ....read more