This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.

Improve Your Profits and Strategies

While this book gives advanced insight into every aspect of using AdWords to create and manage successful marketing campaigns, this books two mantra words are profits and strategies.

Advanced Google AdWords will help you create strategies to improve many aspects of your marketing including:

• Choosing and organizing keywords based upon user intent so your ads and landing pages are always relevant to the searcher.
• Controlling under which conditions your ad shows so you can save money and increases your conversion rate.
• Write ads that increase not just click-through-rates and profits
• Understanding quality score so that you can monitor and increase your quality score
• Learn how to set bids based upon ROI, time of day, profits, geography, and more
• Strategies for organizing your account based upon your goals
• Conversion tracking strategies to learn what parts of your account lead to sales
• Master testing ad copy and landing pages
• Follow step-by-step instructions to create action plans so you can easily monitor and manage your campaigns.
• Learn how to tame the content network so you can profitable expand your advertising goals.

Advanced Google AdWords is the ultimate step-by-step guide for developing advanced AdWords expertise. It is detailed, in-depth, and full of insights, techniques, tips, tactics and fascinating real-world case studies. The book will have very high visibility in the PPC community as it will feature a foreword from a Google AdWords insider, an AdWords coupon, and praise quotes from PPC industry notables.

Inside you will receive your free bonuses:

• A $25 coupon for Google AdWords
• Up to $50 off any officially supported Google AdWords Seminar for Success hosted by Brad Geddes
• Up to $100 off CertifiedKnowledge.com's online training and tools program

A completely updated reference to help you get the most value out of your AdWords campaigns

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign.

Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.

• A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign
• Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure
• Reviews new, free tools included in AdWords as well as new and improved third-party tools
• Includes an in-depth explanation of Google's free Web site testing and optimization tool: Website Optimizer
• Includes a Google AdWords gift card worth $25 (details inside book)

With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you! ....read more

Designed to meet the needs of beginner - intermediate level users, this 2 DVD workshop shows DIY advertisers how to build a successful AdWords search marketing campaign with over 3 hours of easy to follow instruction, examples, checklists and control panel screen captures recorded live on the internet.

You'll see it all, starting with why you should consider advertising with AdWords and how to place your first ad, through to conversion tracking and performance analysis.

Along the way, you'll discover insider tips on how to optimize your results with campaign objectives, audience targeting, keyword research, ad copy tweaks, bid strategy and a lot more besides.

You'll be amazed at how easy it is for small-medium sized business owners the world over to tap the increasingly important Google search market and partner network.

The Keyword Marketer's Google AdWords Training Workshop shows you:

+ How to set campaign objectives and identify key performance indicators
+ How to design your campaign structure
+ How to understand Google Quality Scores and their pivotal role in ad positioning
+ How Quality Score determines your minimum cost per click
+ How to set up your account and create your first ad
+ How to navigate the AdWords control panel and maintain your campaigns
+ How to customize ad display and distribution settings
+ The pros and cons of distribution on partner sites
+ How to specify regional and city targeting
+ The #1 way to capitalize on local targeting
+ The special characteristics of Local Business Ads for Google Maps
+ The 4 keyword matching options - how and when to use them
+ Tips and tools for developing a great keyword list
+ How to write an effective ad
+ How to avoid the biggest mistake when testing ad copy variations
+ How to run A/B landing page split run tests the easy way
+ 7 ways to optimize landing page conversion rates
+ How to calculate your maximum click bid and break even point
+ How to set a campaign budget
+ How to customize ad delivery with scheduling
+ How to optimize Quality Scores
+ How to manage bids and bid strategy
+ How to track conversion results
+ How to set up reporting and carry out performance analysis
+ How to manage by return on investment (ROI) criteria
+ What you need to know about click fraud

In addition to the DVD, your purchase also includes exclusive access to several proprietary software tools referenced during the workshop:

+ BudgetMate - calculate cost per order target, maximum bid, and campaign goals.
+ CouponMate - create instant web coupons for tracking web-2-store conversions.
+ PhraseMate - keyword phrase generator.

Whether you are already using Google AdWords or just considering it, this is one DVD you'll want to see. Highly recommended.

This product is manufactured on demand using DVD-R recordable media. Amazon.com's standard return policy will apply. ....read more